Neuroleadership and people management: impacts and strategies of Neuroscience in leadership

Authors

  • Pabllo Barcellos Soares Ferreira Universidade Federal do Rio Grande do Norte
  • Marcelo Henrique Neves Pereira Universidade Federal do Rio Grande do Norte

DOI:

https://doi.org/10.20401/rasi.12.1.1045

Keywords:

People Management, Leadership, Neuroleadership, Neuroleader

Abstract

This study aims to identify and categorize strategies based on neuroscientific evidence applicable to people management. This approach aims to contribute to both theoretical advancement and practical applicability of Neuroleadership in organizational environments, establishing a solid foundation for its development as a scientific discipline. In this sense, a search was conducted in eight databases (Web of Science, Science Direct, Scopus, Springer, Wiley Online, Sage, Taylor & Francis online, and Google Scholar). Thus, 27 studies were included in the review. As a result, this review brought advances in knowledge about neuroleadership applied to people management, offering both theoretical and practical contributions. Theoretically, the research systematized the state of the art at the intersection of neuroscience, leadership, and organizational management, mapping relevant neuroscientific equipment and integrating fundamental concepts of behavioral neuroscience, self-awareness, and adaptive leadership. Furthermore, it identified nine practical strategies based on neuroscientific evidence, this structuring offers a robust conceptual framework for future organizational investigations and interventions.

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Author Biographies

Pabllo Barcellos Soares Ferreira, Universidade Federal do Rio Grande do Norte

Pós Graduado em Neurociência Aplicado aos Negócios pela Universidade Federal do Rio Grande do Norte (UFRN). Graduação em Administração UFRN (2023). Participa do Grupo de Pesquisa Laboratório de Neuromarketing do Seridó CNPq/UFRN. Pesquisador Bolsista da Fundação de Amparo e Promoção da Ciência, Tecnologia e Inovação FAPERN e Parque Cientifico e Tecnológico Augusto Severo PAX RN. Tem interesse em pesquisas das áreas de neurociência aplicado aos negócios, liderança, marketing, empreendedorismo e políticas públicas.

Marcelo Henrique Neves Pereira, Universidade Federal do Rio Grande do Norte

Coordenador da Pós-graduação em Neurociências aplicadas aos negócios (UFRN-FELCS); Docente Adjunto (UFRN-FELCS); Líder do Laboratório de Neuromarketing do Seridó; Doutor em Ciências Sociais na área de Política, desenvolvimento e sociedade (UFRN). Graduado e Mestre em Administração (UFRN); Autor do livro: Neuromarketing: 23 estratégias práticas para micro e pequenas empresas.

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Published

2026-01-02

Issue

Vol. 12 No. 1 (2026): Jan./Abr., 2026

Section

Scientific papers

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